Investment Philosophy

A Belief in Our Cities. Underpinning our investment philosophy is the belief that cities will continue to be at the core of economic and population growth for the foreseeable future. As such, we prefer urban markets with high barriers to entry, solid infrastructure, a business-friendly political and social climate, geographic significance, and institutional economic bases with firmly rooted operations.

Understanding Risk. Real estate development always involves risk. Our role—as an investor, owner, and developer—is to manage that risk through thoughtful evaluation of projects, dependable execution of construction, and expert positioning of an asset or development. Even still, we accept and embrace the cyclical nature of real estate, which is why our focus on timing is a hallmark of every Fallon project and a key determinant of success. We constantly refine our interpretation of macroeconomic cycles, events, and expectations, while tailoring our investment criteria to reflect economic data and trends for a given metropolis or region.

A Long-Term Commitment. In terms of product type and investment magnitude, we fundamentally believe in thinking big and reimagining environments into the very best of dynamic, urban attractions. As such, we work across a broad spectrum of product types and geographies, seeking to create a complementary mix of uses where appropriate. We take a long-term approach to our investments, recognizing that, to create lasting value and transformative change, it takes a resolute commitment to a vision.

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