We have a passion for master planning and the development of large-scale, urban mixed-use environments. We bring a thoughtful and collaborative approach to each project, engaging local stakeholders and experts to create a sense of place that best suits the local ecosystem and community while also enhancing the performance of each asset independently. Our development philosophy is built on broadly accepted principles that create best-in-class “live, work, play” environments.
- Inclusive Vision
Master development requires collaboration and a respect for community. We prioritize including local stakeholders, architects, community groups, and public leaders early in the process, emphasizing a collaborative approach from the outset. This inclusion of local voices and willingness to listen early on are essential to creating a shared vision for the site that ensures the long-term success of the community. There is no substitute for established local knowledge, which is why we engage this unique expertise with every project we build.
- Integrated, Thoughtful Design
Our master planning begins with a big-picture view; first and foremost, we design the site’s circulation, public spaces, and general massing. This holistic approach is the foundation upon which we conceptualize a theme and mix of uses we believe best suit the site. As we refine our plans, we strive to achieve sensible, timeless designs with architectural elements that work in harmony.
- Mixed Uses that tap a neighborhood’s potential
We design our developments so the whole is greater than the sum of its parts. Our goal is to ensure that each component of a neighborhood—from buildings and businesses to housing and proximity to transportation—achieves its maximum potential, combining the optimal mix of uses that benefit one another as well as the greater community.
We believe the best urban environments are inherently walkable, with streetscapes that are inviting, dynamic and accessible on foot. As a master developer, we focus on ensuring the communities we build are inviting and friendly to pedestrians from all backgrounds through all hours of the day.
- Distinct and Engaging Amenities
A carefully curated and thoughtful mix of amenities is critical to creating a sense of place in any urban neighborhood. Our developments offer a unique mix of retail and entertainment options that complement the surrounding community, with other tactfully chosen offerings, from dining to fitness. Our goal is for all these elements to work together to create a self-sufficient ecosystem that attracts visitors and meets the needs to residents and businesses 18 hours a day.
- Urban Placemaking
Public spaces, cultural offerings, and distinctive event programming are fundamental to creating a sense of place in any community. Our developments infuse a combination of natural and cultural elements, striking architectural accents, and the utilization of public spaces through thoughtful programming.
We believe that location and access to key transportation nodes are fundamental to an inclusive, successful mixed-use environment that can sustain life at all hours. Accessibility considerations are always at the forefront of our thinking as we design and build a community.
- Adaptability and Flexibility
As a developer that takes the long-term view, we are constantly challenging our assumptions about what makes a community successful, dynamic and welcoming. With a keen awareness of demographic trends and market cycles, we always approach master planning with a recognition that we may need to evolve our approach as conditions change. With our phased approach, we are able to maintain the flexibility necessary to adjust plans and timing as the market dictates.