Red Bull Cliff Diving
The Fallon Company was proud to sponsor Red Bull’s international tour of the fast growing, exhilarating sport of cliff diving. This international event was held at the Institute of Contemporary Art on Fan Pier, the event’s only venue in North America, between 2011 and 2013. Divers launched themselves from the museum’s enormous concrete structure into the brisk, choppy ocean waters some 80 feet below. Spectators were awed by the death-defying feats at this once-in-a-lifetime show. View Website.